Pure-Triumph.com was launched with the now legendary and much missed Pure Triumph of Ft. Lauderdale, Florida. The store and website were founded in 2005 by three petrol-head ex-pat Brits determined to create the world's #1 showcase store for Triumph Motorcycles in sunny downtown Ft. Lauderdale. At launch it had the world's largest Triumph showroom.
The physical store was dogged by unlucky timing - the worst hurricane for 50 years 18 days after opening - and a massive downturn in demand for new motorcycles in 2009. The last was a killer blow for a business that had actually grown strongly against the odds, and accrued a hugely loyal following. The doors were closed less than four years after it was opened - leaving a lot of very disappointed Triumph fans in South Florida.
Come and visit us
South Location:
840 S. Andrews Ave, Pompano Beach, FL 33069 between Atlantic Blvd and McNab Road
Quickly established itself as one of the leading web venues for Triumph enthusiasts worldwide, and since 2007 has been Triumph's #1 online web destination for Triumph enthusiasts, selling genuine Triumph clothing and accessories, and also an increasing range of carefully selected after-market accessories from leading suppliers like Ohlins & Rizoma. The site also specializes in the supply of race parts for the Daytona 675.
On the closing of the Pure Triumph store in Ft, Lauderdale, Atlantic Motorcycles stepped in to rescue not only the Broward and Miami Dade Triumph riders, but worldwide customers of Pure-Triumph.com.
Atlantic Motorcycles are dedicated to develop Pure-Triumph.com in all of the spirit in which it was born, and continue in every way to offer the same outstanding service that buyers the world over have come to expect and love the site for.
Triumph of Palm Beach
Triumph of Palm Beach is South Florida's premier Triumph dealer. The store has been selling and servicing Triumph Motorcycles for more than ten years. In June 2008 Atlantic Motorcycles LLC purchased the store. Atlantic Motorcycles, LLC was formed by Eric Mayer and George Mayer, a father and son team, who decided to enter the motorcycle industry after successful careers working for several Fortune 500 companies.
The staff at Triumph of Palm Beach have more than forty years experience in the motorcycle industry between them, and our techs have been working with Triumph for more than ten years combined, If you want to find out who recommends them - check out the forums!
News and views on European Motorcycles Especially Triumph & Ducati
What they say about us
Hi guys visted your store 22 December whilst on vacation in Miami. What a lovely store and what friendly people you are.
As out of towners we found your store first time, how could you miss it? For all you people who haven't visited yet, why not!!!! We could not believe how the prices for merchandise differs from UK prices, it was much more cost effective to buy a leather jacket and bike cover from yourselves than it is back here in England.
The guys in the store are down to earth, warm people we enjoyed visiting the store and will visit next time we are Stateside.
Thanks for an entertaining visit.
Mark & Mandie London, England
"I phoned last evening to check on the order, I was told that you had sent both long sleeve shirts in the afternoon on UPS. I just want to say thank you for your assistance on this order, it's greatly appreciated!"
"The website was easy to navigate, ordering was simple and customer service was excellent." Saved this website in my favorites!
Lorraine, NY
You thought you knew about Triumph, but did you know. . .
Triumph is over 100 years old and one year older than Harley Davidson
Triumph built their first bike in 1902
In the 1960s Triumph sold 60% of production and more bikes in the US than Harley Davidson
In 1967 and 1968 Gary Nixon rode Triumphs in back-to-back AMA championship wins (follow link to Gary Nixon website) (Did you know that Gary Nixon opened Pure Triumph on 8th October 2005 - 16 days before it was shut by Hurricane Wilma!)
Triumph's Type H 1st world war workhorse was nicknamed "Trusty" due to its reliability and dependability in the mud of the Western front
The very first triumph was a bicycle
Triumph's factories have been completely destroyed twice - once at Coventry in 1940 by the Luftwaffe, and secondly in a huge fire at the Hinckley plant in 2002
Triumph's were the bike of choice for screen stars like Steve McQueen, James Dean and Marlon Brando and appeared in films like the Wild Ones
Tom Cruise, Prince William & Prince Harry, and Michael Schumacher all own Triumphs, and Triumphs have starred in all the Mission Impossible films
John Bloor - house construction magnate - bought the Triumph name in 1985 and spent 3 years designing new bikes and building a factory in total secrecy
The first Hinckley Triumphs were shown at the Cologne show in 1990
Triumph's returned to racing in 2003 in the British Supersports championship with the Valmoto team. They scored a number of podium places and a TT win in 2004
The Rocket III is the largest displacement production motorcycle at 2.3 liters, and produces 147ft.lbf of torque. It produces more power at 1500 revs than production Harleys do at any engine speed
