About Us

Pure Triumph (now joined by Pure Ducati - see News) is a new kind of motorcycle dealer based in Ft. Lauderdale. We are totally dedicated to Triumph motorcycles and Triumph riders in South Florida - and worldwide  Opening Hours - and are the authorized Triumph dealer for Ft. Lauderdale and Miami.  We have a large Triumph showroom, with a big stocks of clothing and accessories that are also available online (We are Triumph's #1 retailer of Triumph accessories and clothing). We also have a fully-equipped workshop with Triumph-trained technicians and Triumph special tools. We have the full range of Triumph motorcycles on display and have representative models which we are happy to provide demonstration rides on.  We have tried to create an atmosphere where you can relax, have a coffee in our cafe, chew the fat - without any sales pressure - and appreciate the bikes and the company. We have a spacious showroom where you can take a good look at the bikes, lots of clothing – including our own “Declare Independence” brand – accessories, and a café where you can read reviews of Triumph bikes, talk Triumph, and you can even watch your bike get serviced.			See Contact Us page for Opening Times
		Enthusiasts – like you. We are driven by three passions: Enthusiasm for bikes, a need to re-introduce America to the beauty and performance of today’s Triumph motorcycles, and a belief that we can offer a new level of service to our customers.
1880 South Federal Highway, between the airport and downtown Fort Lauderdale.   Click on the image to the right for interactive map   From I95, take the 595 East past Ft. Lauderdale airport, and turn north on US1 for Fort Lauderdale.  US1 becomes South Federal.  The store is on the right	View Larger Map

Declare You're Back "Hi Guys,  I felt a need to write a few lines here, I visited your new store wednesday afternoon & must say WOW!!. As a dedicated biker its so good to have Triumph back in town, the store has a great feel & the service was outstanding, I talked with a guy named Ian, he was just so helpful & polite. I must say I am in the sales business myself & I'm impressed. So its a big thank-you, I will certainly be back, I am currently selling my Yamaha, when I do, I'm a cash buyer for that stunning Speed-3,  I know a lot of people that I will send your way. Best of luck with the store. & I will see you again soon." Bob, FL.	Declare Your Loyalty "You're the only shop for my Triumph " Here is a hello shout and a hearty "Thank You." My recent service visit made it clear that you're the only shop for my Triumph. Mike saved my day with special consideration! Jeff is likely the first person you meet upon entering the dealership. He is a great guy, and a sincere ambassador for the brand and for Pure Triumph. Ian conveys genuine affection for our favorite machines, Triumph Motorcycles! And I literally trust Lucho with my life! It was nice to meet Martyn. His conviction will bring British motorcycles to the forefront here in South Florida. You guys really are a team. Everyone from the sales showroom, to the workshop, through management communicates and shares enthusiasm. I love to talk motorcycles, and I believe that Triumph has the right bike for every rider. The range covers sports, cruising, touring, and classic with aplomb. And when I talk to other riders, I am sending them directly to Pure Triumph. I'm telling Triumph riders to see you for service, and I'll tell riders of other brands to visit your showroom. Whatever they ride in, my bet is they'll ride out on a Triumph, from Pure Triumph! Brian, Delray Beach  FL.	Declare - You're Easy to Find Hi guys visted your store 22 December whilst on vacation in Miami. What a lovely store and what friendly people you are. As out of towners we found your store first time, how could you miss it? For all you people who haven’t visited yet, why not!!!! We could not believe how the prices for merchandise differs from UK prices, it was much more cost effective to buy a leather jacket and bike cover from yourselves than it is back here in England. The guys in the store are down to earth, warm people we enjoyed visiting the store and will visit next time we are Stateside. Thanks for an entertaining visit. Mark & Mandie London, England	Declare you're Easy "I phoned last evening to check on the order, I was told that you had sent both long sleeve shirts in the afternoon on UPS. I just want to say thank you for your assistance on this order, it's greatly appreciated!" "The website was easy to navigate, ordering was simple and customer service was excellent."  Saved this website in my favorites!  Lorraine, NY

Subject: Thanks for the excellent service Date: Fri, 17 Apr 2009 15:02:22 -0400 From: Rich To: Lucho Hello there, Lucho – My new front wheel and forks are riding smoothly, once again.  I just wanted to say “thanks” for the excellent service that you’ve provided for me over the past year on my Bonneville.  Everyone there at the dealership has earned my trust and gratitude for their earnest efforts in making me a happy customer… I trust my life to you, especially!  Thanks, again. – Richard From: Roger [mailto:xxxx@aapt.net.au] Sent: 17 June 2008 18:52 To: martyn@pure-triumph.com Cc: michael@pure-triumph.com Subject: Please be advised Martyn & Michael How are you?  My name is Roger and I live in Queensland Australia, I am sending you this email to thank you and your Company very, very much for the fantastic parts & accessories service that I get from your staff. It is a credit to all off you at Pure Triumph with your professional and polite customer service, in particular Michael in the spare parts department who I mainly deal with, if only we could get service like that here in Australia????.  Again thank you and look forward to dealing with you more often. Regards Roger Jenner.  From: Melvin  [mailto:xxxx@mi-connection.com] Sent: Wednesday, April 09, 2008 8:52 PM To: michael@pure-triumph.com Subject: Portland Jacket  Michael, Just wanted to let you know that I received my Portland Jacket today. You were absolutely right about the quality and style of this jacket. I am really pleased and I even got the right size. Thanks for your time and help and I will order again from Pure Triumph. Even though there are other Triumph Dealers in my home state I like the way I was treated at Pure Triumph and I will spread the word to all Triumph Riders I come in contact with. Thanks Again, Melvin From: paul sterrett [mailto:xxxxx@gmail.com] Sent: Tuesday, March 04, 2008 4:10 AM To: michael@pure-triumph.com Subject: Re: Order Shipment (Order Number #5502)  Items arrived in Australia on the 4th of march all O.K thank you for the bargains it was a pleasure dealing with your crew.  Thank you very much,  Paul.  From: Pat [mailto:Xxxxx@xxxxx.com] Sent: Wednesday, December 19, 2007 9:39 AM To: michael@pure-triumph.com Subject: RE: Dear Michael: Thank you for your follow up! The package got here in good shape and its already on its way to our son. Its nice to do business with a company when a small item is ordered and the attention given is comparable to an expensive order. Thank you again! Pat Kelly, Billings, MT. From: Mike [mailto:michael@pure-triumph.com] Sent: Thursday, 30 August 2007 3:02 AM To: Subject: RE: Triumph 675 frame sliders Hello Jonathan and thank you for ordering through Pure-Triumph and now Pure-Ducati as well. Your GSG frame sliders for the Daytona 675 will depart to your location tomorrow morning via USPS 6-10 day global parcel post. Your delivery confirmation number is XxxxxxxUS. You can track the package at www.usps.com. These frame sliders are quite nice and the only ones I would currently put on my bike due to the dual mounting points, the finish of the brackets, and the low profile slider pucks look good. If you have any questions about Triumph parts or accessories feel free to contact me. Thanks and ride safe.   Mike   hi people, what can i say? the service was out of this world .it took 5 days for my parcel to be delivered to my door step down here in new zealand and the price was $450 cheaper than i could get here.i definitely will be getting more bits for my 2008 america, cheers for everything.Kia Ora!

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You thought you knew about Triumph, but did you know. . .

·          Triumph is over 100 years old and one year older than Harley Davidson
·          Triumph built their first bike in 1902
·          In the 1960s Triumph sold 60% of production and more bikes in the US than Harley Davidson
·          In 1967 and 1968 Gary Nixon rode Triumphs in back-to-back AMA championship wins (follow link to Gary Nixon website) (Did you know that Gary Nixon opened Pure Triumph on 8th October 2005 - 16 days before it was shut by Hurricane Wilma!)
·          Triumph's Type H 1st world war workhorse was nicknamed "Trusty" due to its reliability and dependability in the mud of the Western front
·          The very first triumph was a bicycle
·          Triumph's factories have been completely destroyed twice - once at Coventry in 1940 by the Luftwaffe, and secondly in a huge fire at the Hinckley plant in 2002
·          Triumph's were the bike of choice for screen stars like Steve McQueen, James Dean and Marlon Brando and appeared in films like the Wild Ones
·          Tom Cruise, Prince William & Prince Harry, and Michael Schumacher all own Triumphs, and Triumphs have starred in all the Mission Impossible films
·          John Bloor – house construction magnate - bought the Triumph name in 1985 and spent 3 years designing new bikes and building a factory in total secrecy
·          The first Hinckley Triumphs were shown at the Cologne show in 1990
·          Triumph’s returned to racing in 2003 in the British Supersports championship with the Valmoto team. They scored a number of podium places and a TT win in 2004
·          The Rocket III is the largest displacement production motorcycle at 2.3 liters, and produces 147ft.lbf of torque.  It produces more power at 1500 revs than production Harleys do at any engine speed

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